Fashion trends evolve rapidly, and traditional methods for trend forecasting often fall short in addressing the fast-changing interests of Gen Z, a demographic known for its diverse fashion sense. The challenge is to effectively identify and predict trends that resonate with this dynamic audience.
- Slow Trend Analysis: Traditional methods are often lagging behind real-time trends.
- Lack of Real-Time Engagement: Limited user interaction and participation.
- Limited User Participation: Current platforms do not engage users actively in the trend discovery process.
Our app addresses these challenges by creating an interactive platform where Gen Z users can participate in fashion challenges and discover trends based on real-time user interactions.
- Fashion Challenges: Users can participate in themed challenges such as “Vintage Revival” and sketch challenges such as “Fusion Fiesta” by submitting their fashion images.
- User Interactions: Other users can like and comment on submissions, creating a dynamic and engaging experience.
- Trend Analysis: Winners are determined based on the number of likes and comments, as well as the uniqueness of the submission, identified through feature extraction techniques.
- Trend Discovery: The most popular and unique submissions help identify emerging fashion trends.
- Myntra Catalog Promotion: Enhanced visibility for Myntra’s catalog through user-generated content.
- Enhanced User Engagement: Increased user interaction and engagement on the platform.
- User-Curated Trend Generation: Identification of trends directly influenced by users, leading to potential increases in sales.
- Streamlined Creative Ideas: Fresh and innovative ideas directly from the user base.
- Personalized Fashion Choices: Tailored fashion recommendations based on user interactions and preferences.
- Outfits at Discounted Prices: Earn points through participation which can be redeemed for discounts.
- Recognition: Gain nationwide recognition for their creativity and style.
- Platform for Designing Minds: A space for budding designers to showcase their talent.
- Boosting User Creativity: Encouraging users to showcase their talent through various challenges.
- Discovery of New Trends and Designs: Identifying and promoting new fashion trends.
- Spike in User Engagement: Increased user participation and interaction on the platform.
- Curating Challenges: Designing challenges based on increasing user demand and preferences.
- Generating Multiple Images: Utilizing top unique designs to generate additional fashion images.
- Outfit Generation Bot: Creating outfits using user-specific design features through advanced AI bots.
This project is licensed under the MIT License - see the LICENSE file for details.
- Thanks to Myntra for hosting the Myntra HackerRamp WeForShe 2024 hackathon.