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marketing: remove outdated plans (#1478)
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@garbas this is in preparation for adding notes on using StreamYard

Co-authored-by: Thilo Billerbeck <thilo.billerbeck@officerent.de>
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fricklerhandwerk and thilobillerbeck committed Jul 2, 2024
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Expand Up @@ -114,65 +114,33 @@ into phases in the user journey:
- Number of contributors and forks
- Number of opened issues and pull requests

## Supporting contributors and community teams with outreach

If you're working on improving the Nix ecosystem, the marketing team is there to help you reach your audience.

- We encourage every team to produce a live stream or video recording once in a while.

Get in touch to access our [StreamYard](https://streamyard.com/) account for broadcasting to
- [YouTube](https://www.youtube.com/channel/UC3vIimi9q4AT8EgxYp_dWIw)
- [LinkedIn](https://www.linkedin.com/company/nixos-foundation/)
- [Twitter](https://twitter.com/nixos_org)
- Self-hosted Owncast on [live.nixos.org](https://live.nixos.org)

- Send us your announcements to be included in the monthly newsletter
- Send us your questions to be included in the yearly community survey

## 3-months plan (June through August 2023)

The current team consists of 5 people with regular availability of ca. 2 hours
per week for working on marketing topics. We estimate the required work to
fulfill the following goals to ca. 115 hours over three months, given a total
team capacity of ca. 120 hours in the same period.
## Activities

### Media outreach

- More posts on social media
- Currently involved: @idabzo @pxc @btjh @garbas @raboof
- Estimated effort: 2h/week (24h total)
- Revive the newsletter
- One post per month
- Currently involved: @idabzo @garbas
- Estimated effort: 2h/month (5h total)
- Continue "What's new in Nix?"
- Goal: Release one video
- Currently involved: @btjh @garbas @djacu @tomberek
- Estimated effort: 20h
- (optional) Write a content policy
- What to include, what not to
- Which language to use
- Define audience personae
- Estimated effort: 10

### Community Survey 2023
- Publish more videos
- Write a content policy
- What to include, what not to; which language to use; define audience personae

### Community Survey

- Goal: publish in June
- Currently involved: @garbas @kranzes @Arsleust
- Estimated effort: 55h

## 1-year plan
## Long-term goals

- Set up continuous collection and presentation of metrics
- Develop communication strategy and adoption plan for the Nix platform
- Establish a communication workflow to support community teams with outreach
- Support appearances in podcasts, interviews, conferences, ...
- Publish 12 newsletters
- Publish 4 video updates
- Publish 12 newsletters per year
- Publish 4 video updates per year

## Get in touch

We are looking for additional members. We are especially interested in people
We are looking for additional members. We would especially appreciate support by people
interested in frontend development, content creation for social media, and
technical writing.

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