This project analyses the sales data of Vrinda Store to understand customer behavior and ultimately increase sales in the coming year. INSIGHTS:
1.Women are more likely to buy compare to men (64%)
2.Maharastra,Karnataka,UP,Telangana,Tamilnadu are the top 5 states
3.Sales are maximum in March
4.Adult group are contributing more(~35% women and ~around 16% men)
5.Amazon(36%),Flipkart(22%),Myntra(23%) channels are maximum contributing
CONCLUSION: Targeting women customers(Adult and teenager) in the top 5 states by showing ads/offers/coupons available on Amazon,Flipkart and Myntra