Add introductory paragraphs

README.md

@@ -1,5 +1,17 @@
 # Annoy bad actors with a fake, infinite web site!
 
+If you've ever read your Apache log files, you know that much of the traffic
+to your website is just bots or spiders. Some spiders are from Good Actors,
+like Google, or Yahoo. Some spiders are set in motion by Bad Actors, and
+a lot of those Bad Actors deserve to be sent down a hole with no bottom.
+
+Do you want to do this? Do you control an Apache web server? If so, `bork.php`
+can help you make SEO spammers and others believe that you have the world's
+bigget web site, all filled with original, colorful "content". Set up properly,
+`bork.php` can generate a new HTML file, a new image (GIF,JPEG or PNG), even
+a new `robots.txt` file on every single invocation. This can drive certain
+software to the edge of its abilities.
+
 Yes, this is a dual-use technology. We're all adults here, aren't we?
 
 ## Features
@@ -36,7 +48,7 @@ The first two lines cause any HTTP request with the string `someUglyBot` in its
 
 There's too many ways to configure Apache for me to tell you where to put this. But it does need to be either in `httpd.conf` or some file included by `httpd.conf`.
 
-You replace `SomeUglyBot` by a string that appears in the User Agent of some organization that you want to mess with. I find that "AhrefsBot" and "Ezooms" are two good candidate User Agent sub-strings.
+You replace `SomeUglyBot` by a string that appears in the User Agent of some organization that you want to mess with. I find that "AhrefsBot" and "MJ12bot" are two good candidate User Agent sub-strings.
 
 ## Effects