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fix: formatting, spelling corrections
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IanKrieger committed Nov 20, 2023
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2 changes: 1 addition & 1 deletion docs/ad-placements/brave-browser/news.md
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Expand Up @@ -32,7 +32,7 @@ Brave News is a private, customizable news feed that appears in every new tab pa
- Use engaging imagery such as products, or demonstrative illustrations
- Use a specific call to action: “Learn More,” “Try Now,” “Buy Now,” “Sign Up,” etc.
- Limit text in images, some text is fine
- No click-bait headlines
- No clickbait headlines
- No claims of high returns on investments (APY/APR)
- No all-uppercase lettering
- No profanity, nudity, violence, or illicit substances
2 changes: 1 addition & 1 deletion docs/ad-placements/brave-browser/notification.md
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Expand Up @@ -36,7 +36,7 @@ This unit is an ideal addition for advertisers looking to add engagement, qualit
- Use emojis to help tell your brand’s story with fewer characters
- Vary copy to appeal to different audiences or product features
- Share wisdom, Brave users love to learn
- No click-bait headlines
- No clickbait headlines
- No claims of high returns on investments (APY/APR)
- No all-uppercase lettering
- No profanity, nudity, violence, or illicit substances
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2 changes: 1 addition & 1 deletion docs/ad-placements/brave-search/keyword.md
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Expand Up @@ -26,7 +26,7 @@ Search keyword ads are similar to the text and url-based ads shown on search eng
- Use multiple versions of ad creative for testing
- Use a specific call to action: “Learn More,” “Try Now,” “Buy Now,” “Sign Up,” etc.
- Vary copy to appeal to different audiences or product features
- No click-bait headlines
- No clickbait headlines
- No claims of high returns on investments (APY/APR)
- No all-uppercase lettering
- No profanity, nudity, violence, or illicit substances
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8 changes: 4 additions & 4 deletions docs/campaign-performance/reporting.md
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Expand Up @@ -71,7 +71,7 @@ Verifiable Ad Conversion Reporting is done by a Conversion ID. For your site, th

##### Requirements:
- The Conversion ID value must be unique for each conversion. Duplicate Conversion Event ID values will result in accounting discrepancies.
- The Conversion ID must be between 1–30 characters long, contain only alphanumeric characters (as well as dashes), and match this regular expression:`` [-a-zA-Z0-9]{1,30}.``
- The Conversion ID must be between 1–30 characters long, contain only alphanumeric characters (as well as dashes), and match this regular expression: `` [-a-zA-Z0-9]{1,30}.``
- Event values longer than 30 characters will fail, preventing the event from being accurately accounted for. You may check if your identifier is valid by using a site like [https://regex101.com/](https://regex101.com/).
- Conversion IDs must not include user identifiers or personally identifying information. For example, Conversion IDs like the following are not permitted: ``<user id>-<random id>``, ``<random id>-<email address>``.

Expand All @@ -80,9 +80,9 @@ Brave uses TweetNacl to encrypt the Conversion ID.
Encrypted Conversion Envelopes will look like:
```json
{
"alg": "crypto_box_curve25519xsalsa20poly1305"
"ciphertext": "BTX6xKZ4vITaWa11EMcly7gyQ3rN8JoAYvoHeIiYuSS9Lsc4GUQBN54+otIGOsxk"
"epk": "3N1RKgiOvOXCGjO6txtEwR0DzpEp9U+PkbpwxAkAGwg="
"alg": "crypto_box_curve25519xsalsa20poly1305",
"ciphertext": "BTX6xKZ4vITaWa11EMcly7gyQ3rN8JoAYvoHeIiYuSS9Lsc4GUQBN54+otIGOsxk",
"epk": "3N1RKgiOvOXCGjO6txtEwR0DzpEp9U+PkbpwxAkAGwg=",
"nonce": "N4EH/upCXxyRPLmYLvYCyuaKQASlA6Qo"
}
```
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15 changes: 7 additions & 8 deletions docs/campaign-performance/targeting.md
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Expand Up @@ -7,11 +7,10 @@ Brave has pioneered a new breed of privacy-respecting targeting that is matched

Each of Brave’s ad units has a unique approach to achieve varying levels of ad relevance with the end user:

| | | | | | |
|---|---|---|---|---|---|
|**Targeting**|**Description**|**Search keyword ads**|N**ew Tab Takeover**|**Newsfeed Ads**|**Notification Ads**|
|**Keywords**|Keywords entered into Brave Search.|X||||
|**Country and state**|Location determined by IP address. Only top level country and state level information is inferred (State level targeting is available only in the USA).|X|X|X|X|
|**Time of day**|Delivery based on local time inferred by the IP address.|||X|X|
|**Contextual segments**|IAB standard contextual segments based on page content and domains visited by the user.||||X|
|**Custom intent segments**|Bespoke segments built with keywords and domains that the advertiser wishes to target. Minimum spend required, and only available with managed service campaigns.||||X|
| **Targeting** | **Description** | **Search keyword ads** | N**ew Tab Takeover** | **Newsfeed Ads** | **Notification Ads** |
|----------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------|------------------------|----------------------|------------------|----------------------|
| **Keywords** | Keywords entered into Brave Search. | X | | | |
| **Country and state** | Location determined by IP address. Only top level country and state level information is inferred (State level targeting is available only in the USA). | X | X | X | X |
| **Time of day** | Delivery based on local time inferred by the IP address. | | | X | X |
| **Contextual segments** | IAB standard contextual segments based on page content and domains visited by the user. | | | | X |
| **Custom intent segments** | Bespoke segments built with keywords and domains that the advertiser wishes to target. Minimum spend required, and only available with managed service campaigns. | | | | X |
1 change: 1 addition & 0 deletions docs/getting-started/create-account.md
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---
sidebar_position: 1
---

# Create an account
To create an account, visit ads.brave.com and fill out the requested business information. All new advertiser accounts go through manual approval by the Brave team, and are typically processed within 48 hours. Please allow up to 72 hours before contacting support about account activation.
3 changes: 2 additions & 1 deletion docs/getting-started/create-an-ad.md
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@@ -1,10 +1,11 @@
---
sidebar_position: 3
---

# Create an Ad
There are two ways to create an ad in Brave Ads Manager:

## During campaign set up
During the campaign creation process, you’ll reach a step called Ads where you’ll see the option to create a new ad. Follow the onscreen instructions, which will provide guidelines on what to enter or upload based on the type of campaign you chose earlier on. This step will also show a preview of your ad to simulate how it will be seen by your audience.
## Independent of any campaign set up
To create an ad outside of a campaign, for example to be used across many campaigns, start from the home screen in Brave Ads Manager and select Creatives from the left sidebar. Once in the ads menu, hit the New Creative button in the top right corner of your screen. Then, choose the placement type that you wish to create an ad for.
To create an ad separate of a campaign, for example to be used across many campaigns, start from the home screen in Brave Ads Manager and select Creatives from the left sidebar. Once in the ads menu, hit the New Creative button in the top right corner of your screen. Then, choose the placement type that you wish to create an ad for.
2 changes: 1 addition & 1 deletion docs/getting-started/launch-your-campaign.md
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Expand Up @@ -2,4 +2,4 @@
sidebar_position: 5
---
# Launch Your Campaign
Once you’ve set campaign, ad set, and ad parameters, you’re ready to top-up your account with a dollar balance and launch your campaign. Brave accepts USD and BAT.
Once you’ve set campaign, ad set, and ad parameters, you’re ready to top up your account with a dollar balance and launch your campaign. Brave accepts USD and BAT.
4 changes: 2 additions & 2 deletions docs/intro.md
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Expand Up @@ -12,5 +12,5 @@ Brave Ads Manager, or Ads Manager, is where Brave Ads campaigns are created, man
### Managed service
Work with a dedicated sales and account management team to execute campaigns. Managed service campaigns require a $10,000 minimum monthly spend and offer a wider range of ad placements.

### Self service
Do-it-yourself (DIY) management of ad campaigns through easy-to-use campaign creation, editing, and reporting tools. Self service campaigns require a minimum spend of $500 for optimal results.
### Self-service
Do-it-yourself (DIY) management of ad campaigns through easy-to-use campaign creation, editing, and reporting tools. Self-service campaigns require a minimum spend of $500 for optimal results.

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