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chore: 2024 January additions & fixes #23

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merged 9 commits into from
Jan 23, 2024
Merged

chore: 2024 January additions & fixes #23

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6376967
adds-images-to-placements
lukaslevert Jan 22, 2024
ea5eded
fixes formatting and adds missing definitions
lukaslevert Jan 22, 2024
f8da2ce
adds new content to status indicators
lukaslevert Jan 22, 2024
8c351db
updates NTT intro
lukaslevert Jan 22, 2024
faeee79
adds expanded conversion definitions
lukaslevert Jan 23, 2024
077f4d8
fixed issue with newsfeed image
lukaslevert Jan 23, 2024
586bd96
fix: specify static directory in config
IanKrieger Jan 23, 2024
362cd77
fix: quick table format
IanKrieger Jan 23, 2024
602482d
fix: remove extra column
IanKrieger Jan 23, 2024
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1 change: 1 addition & 0 deletions docs/ad-placements/brave-browser/news.md
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Expand Up @@ -6,6 +6,7 @@ sidebar_position: 2

Brave News is a private, customizable news feed that appears in every new tab page of the Brave browser. Advertisers can insert paid native display placements that appear similar to the images and snippets shown in the news feed.

![Newsfeed.png](/img/Newsfeed.png)
### Ad requirements
- Image
- 900w x 750h (JPEG or PNG)
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1 change: 1 addition & 0 deletions docs/ad-placements/brave-browser/notification.md
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Expand Up @@ -8,6 +8,7 @@ Notification ads feature a title and short CTA; clicks drive users to the advert

This unit is an ideal addition for advertisers looking to add engagement, quality site traffic, or acquisition drivers to paid marketing campaigns. Notification ads appear only to those who've opted in to seeing them. This makes them the surface that reaches the most discerning—and engaged—audience in the Brave ecosystem.

![Notification.png](/img/Notification.png)
### Ad requirements
- Ad copy
- Title: 30 character limit, must include brand name
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3 changes: 2 additions & 1 deletion docs/ad-placements/brave-browser/ntt.md
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# New Tab Takeover
**Available only via Managed Service buys** <br /><br />
A Brave New Tab Takeover is a type of advertisement on Brave Search that is designed to promote brands or products. When a Brave browser user opens a new tab, they may see a full-page ad from a company that purchased a New Tab Takeover placement. The ad takes over the entire new tab page background and displays the company's message or branding. The goal is to introduce the user to the advertiser's brand in a prominent way since new tabs are frequently opened. If the user is interested, they can click the ad to learn more on the advertiser's website. New Tab Takeovers provide advertisers with high visibility for their brands while users are still able to access other browser features and search the web as usual from the new tab page.
The New tab takeover is Brave’s most high-impact ad unit, and offers a near full-screen takeover of the new tab page on Brave. Ads are served on the first new tab upon starting the browser, and every third new tab thereafter. In between, users see a rotation of landscape photographs from the Brave community.

![NTT.png](/img/NTT.png)
### Ad requirements
- One to three background images
- 2560 (wide) x 1440 (high), JPEG format only
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3 changes: 2 additions & 1 deletion docs/ad-placements/brave-search/keyword.md
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**Available only via Managed Service buys** <br /><br />
Search keyword ads are similar to the text and url-based ads shown on search engines like Google and Bing. When people search on Brave Search for terms related to an advertiser's products or services, the advertiser's ad may appear at the top or side of the search results. If a user clicks the ad, they will be directed to the advertiser's website. This allows advertisers to reach people searching for relevant products and services in high-intent moments. Unlike some other search engines, Brave Search Ads are designed to respect users' privacy and not track people across the internet.

![Search.png](/img/Search.png)
### Ad requirements
- Ad copy
- Headline: 30 characters
Expand All @@ -30,4 +31,4 @@ Search keyword ads are similar to the text and url-based ads shown on search eng
- No claims of high returns on investments (APY/APR)
- No all-uppercase lettering
- No profanity, nudity, violence, or illicit substances
- No redirect URLS (ads must direct to your owned domain or social media)
- No redirect URLS (ads must direct to your owned domain or social media)
23 changes: 15 additions & 8 deletions docs/campaign-performance/reporting.md
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Expand Up @@ -17,14 +17,21 @@ Blocked scripts will disable most, if not all, functions for third-party trackin
Whether your campaign is purchased via Managed Service or Self-Service, all advertisers will have access to the Brave Ads reporting dashboard to report on the performance of campaigns. Campaign dashboards update hourly with the option to export reporting for Notification and Newsfeed ad campaigns on demand.

### Available reporting metrics in Brave Ads Manager
| Metric | Description | Search keyword ads | New tab takeover | Newsfeed ads | Notification ads |
|-------------------|-------------------------------------------------------------------------------------------------|--------------------|------------------|--------------|------------------|
| Impression | Counted when an ad is displayed on screen for a minimum of one second. | X | X | X | X |
| Click | Counted when a user clicks on the ad. Does not include clicks to dismiss. | X | X | X | X |
| Dismissed | Counted when a user clicks the “close” or “x” button to make an ad go away. | | | X | X |
| Site visit | A site visit will be counted if the user clicks an ad and spends at least 10 seconds on the advertiser's website, with the website open in an active browser tab. The 10 seconds must be spent on the site after arriving by clicking the ad link, and the tab must remain open and active the entire time for the visit to count. | X | | X | X |
| Upvote & downvote | Counted when a user either upvotes or downvotes an ad in their ad history. | | | | X |
| Conversion | Counted when a user reaches a designated conversion landing page. Exported CSV reports will display click-through and view-through attributed-conversions separately. | X | | X | X |
| Metric | Description | Search keyword ads | New tab takeover | Newsfeed ads | Notification ads | |
|---------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------------------|------------------|--------------|------------------|--|
| Impressions | Counted when an ad is displayed on screen for a minimum of one second. | X | X | X | X | |
| Clicks | Counted when a user clicks on the ad. Does not include clicks to dismiss. | X | X | X | X | |
| Dismissed | Counted when a user clicks the “close” or “x” button to make an ad go away. | | | X | X | |
| Site visits | Counted when the user clicks an ad and spends at least 10 seconds on the advertiser's website, with the website open in an active browser tab. The 10 seconds must be spent on the site after arriving by clicking the ad link, and the tab must remain open and active the entire time for the visit to count. | X | | X | X | |
| Upvotes & downvotes | Counted when a user either upvotes or downvotes an ad in their ad history. | | | | X | |
| Conversions | Sum total of all conversions, including anonymous conversions without a specified click or view attribution. Counted when a user reaches a designated conversion landing page. | X | | X | X | |
| Click-through conversions | Counted when a user reaches a designated conversion landing page following an impression and click of the ad. | X | | X | X | |
| View-through conversions | Counted when a user reaches a designated conversion landing page following an ad impression. | X | | X | X | |
| CTR | The click-through rate is a percentage expressing clicks relative to impressions. | X | X | X | X | |
| SVR | The site-visit rate is a percentage expressing site-visits relative to impressions. | X | X | X | X | |
| CPA | The cost-per-action found by dividing the total cost of the campaign by the number of conversions. | X | | X | X | |
| Dismissal rate | A percentage expressing dismissed ads relative to impressions. | | | | X | |
| Spend | Budget used to buy ads. | X | X | X | X | |

### Conversion reporting in Brave Ads Manager
We strongly recommend including conversion reporting for your Brave campaign. Because Brave ads are delivered via the browser, we are able to report on conversions (signups, orders, etc.) attributed to the campaign using a URL. To include conversion reporting in the Brave Dashboard, please provide a conversion confirmation page URL so Brave can map the event back to the campaign.
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