Kindly Click on me to check out the Dashboard for the project
- data/Clustered_survey_data_final_2.csv - Contains Survey Data of Users who currently use Flipkart
- data/Combined_data-Part_3.csv - Contains Purchase Data merged with survey data of users.
- K-Prototype
- T-SNE
- Feature Engineering
- PCA
- Chi Square Test
- KS Snippet Test
- One way ANOVA Test
- Flipkart is used by Tier 2 and Tier 3 Users more than Tier 1 Users
- Tier 2 and Tier 3 also purchase more expensive products Tier 1.
- November is the Peak time of Sale for Flipkart
- People preferred UPI over any other medium of payment,especially in Tier 2 and Tier 3
- As People's income increases they also tend to indulge more in social service activities
- Purchase behaviour Covid 2nd wave was different than 1st and Normal days, it showed people tend to save more than spend it.
- During Weekday and Weekend purchase behavior was mostly similar.
- During Beginning of the month people tend to buy products more on expensive side than mid or end of the month.