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3 changes: 2 additions & 1 deletion website/docs/best-practices/how-we-structure/4-marts.md
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✅ **Group by department or area of concern.** If you have fewer than 10 or so marts you may not have much need for subfolders, so as with the intermediate layer, don’t over-optimize too early. If you do find yourself needing to insert more structure and grouping though, use useful business concepts here. In our marts layer, we’re no longer worried about source-conformed data, so grouping by departments (marketing, finance, etc.) is the most common structure at this stage.

✅ **Name by entity.** Use plain English to name the file based on the concept that forms the grain of the mart `customers`, `orders`. Note that for pure marts, there should not be a time dimension (`orders_per_day`) here, that is typically best captured via metrics.
✅ **Name by entity.** Use plain English to name the file based on the concept that forms the grain of the mart’s `customers`, `orders`. Marts that don't include any time-based rollups (pure marts) should not have a time dimension (`orders_per_day`) here, typically best captured via metrics.


❌ **Build the same concept differently for different teams.** `finance_orders` and `marketing_orders` is typically considered an anti-pattern. There are, as always, exceptions — a common pattern we see is that, finance may have specific needs, for example reporting revenue to the government in a way that diverges from how the company as a whole measures revenue day-to-day. Just make sure that these are clearly designed and understandable as _separate_ concepts, not departmental views on the same concept: `tax_revenue` and `revenue` not `finance_revenue` and `marketing_revenue`.

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25 changes: 11 additions & 14 deletions website/docs/community/spotlight/bruno-de-lima.md
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id: bruno-de-lima
title: Bruno de Lima
description: |
Hi all! I'm a Data Engineer, deeply fascinated by the awesomeness dbt. I love talking about dbt, creating content from daily tips to blogposts and engaging with this vibrant community!
Started my career at the beginning of 2022 at Indicium as an Analytics Engineer, working with dbt from day 1. By 2023, my path took a global trajectory as I joined phData as a Data Engineer, expanding my experiences and forging connections beyond Brazil. While dbt is at the heart of my expertise, I've also delved into data warehouses such as Snowflake, Databricks, and BigQuery; visualization tools like Power BI and Tableau; and several minor modern data stack tools.
I actively participate in the dbt community, having attended two <a href="https://www.meetup.com/en-AU/florianopolis-dbt-meetup" rel="noopener noreferrer" target="_blank">dbt Meetups in Brazil</a> organized by Indicium; writing about dbt-related topics in my Medium and LinkedIn profiles; contributing to the code; and frequently checking <a href="https://www.getdbt.com/community/join-the-community/" rel="noopener noreferrer" target="_blank">dbt Slack</a> and <a href="https://discourse.getdbt.com/" rel="noopener noreferrer" target="_blank">Discourse</a>, helping (and being helped by) other dbt practitioners. If you are a community member, you may have seen me around!
image: /img/community/spotlight/bruno-de-lima.jpg
Hey all! I was born and raised in Florianopolis, Brazil, and I'm a Senior Data Engineer at phData. I live with my fiancée and I enjoy music, photography, and powerlifting.
I started my career in early 2022 at Indicium as an Analytics Engineer, working with dbt from day 1. By 2023, my path took a global trajectory as I joined phData as a Data Engineer, expanding my experiences and creating connections beyond Brazil. While dbt is my main expertise, because of my work in consultancy I have experience with a large range of tools, specially the ones related to Snowflake, Databricks, AWS and GCP; but I have already tried several other modern data stack tools too.
I actively participate in the dbt community, having organized dbt Meetups in Brazil (in <a href="https://www.meetup.com/en-AU/florianopolis-dbt-meetup" rel="noopener noreferrer" target="_blank">Floripa</a> and <a href="https://www.meetup.com/sao-paulo-dbt-meetup-group/" target="_blank">São Paulo</a>); writing about dbt-related topics in my Medium and LinkedIn profiles; contributing to the dbt Core code and to the docs; and frequently checking <a href="https://www.getdbt.com/community/join-the-community/" rel="noopener noreferrer" target="_blank">dbt Slack</a> and <a href="https://discourse.getdbt.com/" rel="noopener noreferrer" target="_blank">Discourse</a>, helping (and being helped by) other dbt practitioners. If you are a community member, you may have seen me around!
image: /img/community/spotlight/bruno-souza-de-lima-newimage.jpg
pronouns: he/him
location: Florianópolis, Brazil
jobTitle: Data Engineer
jobTitle: Senior Data Engineer
companyName: phData
organization: ""
socialLinks:
- name: LinkedIn
link: https://www.linkedin.com/in/brunoszdl/
- name: Medium
link: https://medium.com/@bruno.szdl
dateCreated: 2023-11-05
dateCreated: 2024-11-03
hide_table_of_contents: true
communityAward: true
communityAwardYear: 2023
communityAwardYear: 2024
---

## When did you join the dbt community and in what way has it impacted your career?

I was not truly happy with my academic life. My career took a new turn when I enrolled in the Analytics Engineer course by Indicium. That was my first contact with dbt, and I didn't realize how much it would transform my career. After that, I was hired at the company as an Analytics Engineer and worked extensively with dbt from day one.
I was not truly happy with my academic life. My career took a new turn when I enrolled in the Analytics Engineer course by Indicium. That was my first contact with dbt, and I didn't realize how much it would transform my career. After that, I was hired at the company as an Analytics Engineer and worked extensively with dbt from day one.

It took me some time to become an active member of the dbt community. I started working with dbt at the beginning of 2022 and became more involved towards the end of that year, encouraged by Daniel Avancini. I regret not doing this earlier, because being an active community member has been a game-changer for me, as my knowledge of dbt has grown exponentially just by participating in daily discussions on Slack. I have found #advice-dbt-help and #advice-dbt-for-power-users channels particularly useful, as well as the various database-specific channels. Additionally, the #i-made-this and #i-read-this channels have allowed me to learn about the innovative things that community members are doing.

Inspired by other members, especially Josh Devlin and Owen Prough, I began answering questions on Slack and Discourse. For questions I couldn't answer, I would try engaging in discussions about possible solutions or provide useful links. I also started posting dbt tips on LinkedIn to help practitioners learn about new features or to refresh their memories about existing ones.

By being more involved in the community, I felt more connected and supported. I received help from other members, and now, I could help others, too. I was happy with this arrangement, but more unexpected surprises came my way. My active participation in Slack, Discourse, and LinkedIn opened doors to new connections and career opportunities. I had the pleasure of meeting a lot of incredible people and receiving exciting job offers, including the one for working at phData.
By being more involved in the community, I felt more connected and supported. I received help from other members, and now, I could help others, too. I was happy with this arrangement, but more unexpected surprises came my way. My active participation in Slack, Discourse, and LinkedIn opened doors to new connections and career opportunities. I had the pleasure of meeting a lot of incredible people and receiving exciting job offers, including the ones for working at phData and teaching at Zach Wilson's data engineering bootcamp.

Thanks to the dbt community, I went from feeling uncertain about my career prospects to having a solid career and being surrounded by incredible people.

I would like to thank the Indicium folks for opening the first door for me for this career in data, and not just for me but for lots of people in Brazil trying to migrate from different fields who would not have this opportunity otherwise.

## What dbt community leader do you identify with? How are you looking to grow your leadership in the dbt community?

I identify with Gwen Windflower and Joel Labes, or at least they are the kind of leader I admire. Their strong presence and continuous interaction with all types of dbt enthusiasts make everyone feel welcomed in the community. They uplift those who contribute to the community, whether it's through a LinkedIn post or answering a question, and provide constructive feedback to help them improve. And of course they show a very strong knowledge about dbt and data in general, which is reflected in their contributions.
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35 changes: 35 additions & 0 deletions website/docs/community/spotlight/christophe-oudar.md
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---
id: christophe-oudar
title: Christophe Oudar
description: |
I joined the dbt Community in November 2021 after exchanging some issues in Github. I currently work as a staff engineer at a scaleup in the ad tech industry called Teads, which I joined 11 years ago as a new grad. I've been using dbt Core on BigQuery since then. I write about data engineering both on <a target="_blank" rel="noopener noreferrer" href="https://medium.com/@kayrnt">Medium</a> and <a target="_blank" rel="noopener noreferrer" href="https://smallbigdata.substack.com/">Substack</a>. I contribute on <a target="_blank" rel="noopener noreferrer" href="https://github.com/dbt-labs/dbt-bigquery/">dbt-bigquery</a>. I wrote an article that was then featured on the Developer Blog called <a target="_blank" rel="noopener noreferrer" href="https://docs.getdbt.com/blog/bigquery-ingestion-time-partitioning-and-partition-copy-with-dbt.">BigQuery ingestion-time partitioning and partition copy with dbt</a>.
image: /img/community/spotlight/christophe-oudar.jpg
pronouns: he/him
location: Montpellier, France
jobTitle: Staff Engineer
companyName: Teads
socialLinks:
- name: X
link: https://x.com/Kayrnt
- name: LinkedIn
link: https://www.linkedin.com/in/christopheoudar/
- name: Substack
link: https://smallbigdata.substack.com/
dateCreated: 2024-11-08
hide_table_of_contents: true
communityAward: true
communityAwardYear: 2024
---

## When did you join the dbt community and in what way has it impacted your career?

I joined the community in November 2021 as a way to explore how to move our in-house data modeling layer to dbt. The transition took over a year while we ensured we could cover all our bases and add missing features to dbt-bigquery. That project was one of stepping stones that helped me to move from senior to staff level at my current job.

## What dbt community leader do you identify with? How are you looking to grow your leadership in the dbt community?

I identify with leaders that have strong convictions about how data engineering should move forward but remain open to innovation and ideas from everyone to bring the best to the field and make it as inclusive as possible to all cultures and profiles. I think that could mean people like Jordan Tigani or Mark Raasveldt. In the dbt community, my leadership has looked like helping people struggling and offering better ways to simplify one's day to day work when possible.

## What have you learned from community members? What do you hope others can learn from you?

I read a lot of articles about dbt, especially when I got started with it. It helped me a lot to build a proper Slim CI that could fit my company's ways of working. I also got to see how data pipelines were done in other companies and the pros and cons of my approaches. I hope I can share more of that knowledge for people to pick what's best for their needs.
6 changes: 3 additions & 3 deletions website/docs/community/spotlight/fabiyi-opeyemi.md
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image: /img/community/spotlight/fabiyi-opeyemi.jpg
pronouns: he/him
location: Lagos, Nigeria
jobTitle: Senior Analytics Engineer
jobTitle: Analytics Manager
companyName: Data Culture
organization: Young Data Professionals (YDP)
socialLinks:
- name: Twitter
link: https://twitter.com/Opiano_1
- name: LinkedIn
link: https://www.linkedin.com/in/opeyemifabiyi/
dateCreated: 2023-11-06
dateCreated: 2024-11-02
hide_table_of_contents: true
communityAward: true
communityAwardYear: 2023
communityAwardYear: 2024
---

## When did you join the dbt community and in what way has it impacted your career?
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36 changes: 36 additions & 0 deletions website/docs/community/spotlight/jenna-jordan.md
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---
id: jenna-jordan
title: Jenna Jordan
description: |
I am a Senior Data Management Consultant with Analytics8, where I advise clients on dbt best practices (especially regarding dbt Mesh and the various shifts in governance and strategy that come with it). My experiences working within a dbt Mesh architecture and all of the difficulties organizations could run into with such a major paradigm shift inspired my peer exchange (role-playing/simulation game) at <a href="https://coalesce.getdbt.com/agenda" rel="noopener noreferrer" target="_blank">Coalesce 2024</a>: "Governance co-lab: We the people, in order to govern data, do establish processes." I also experimented with bringing role-playing scenarios to data problems at the September 2024 <a href="https://www.meetup.com/chicago-dbt-meetup/" rel="noopener noreferrer" target="_blank">Chicago dbt Meetup</a>, hosted by Analytics8. I occasionally write long blog posts on my website, if you're up for the read.
image: /img/community/spotlight/jenna-jordan.jpg
pronouns: she/her
location: Asheville, USA
jobTitle: Senior Data Management Consultant
companyName: Analytics8
socialLinks:
- name: LinkedIn
link: https://www.linkedin.com/in/jennajordan1/
- name: Personal website
link: https://jennajordan.me/
dateCreated: 2024-11-01
hide_table_of_contents: true
communityAward: true
communityAwardYear: 2024
---

## When did you join the dbt community and in what way has it impacted your career?

My dbt learning journey kicked off with the CoRise (now Uplimit) course <a href="https://uplimit.com/course/analytics-engineering-with-dbt/" rel="noopener noreferrer" target="_blank">Analytics Engineering with dbt</a>, with Emily Hawkins and Jake Hannan, in February 2022 – less than a month after starting as a data engineer with the City of Boston Analytics Team. About a year later, I spearheaded the adoption of dbt at the City and got to build the project and associated architecture from scratch – which is probably the best learning experience you could ask for! I saw the value dbt could bring to improving data management processes at the City, and I knew there were other cities and local governments that could benefit from dbt as well, which motivated me to find my fellow co-speakers Ian Rose and Laurie Merrell to give a talk at Coalesce 2023 called <a href="https://www.youtube.com/watch?v=6aX7tAfMmIM&" rel="noopener noreferrer" target="_blank">"From Coast to Coast: Implementing dbt in the public sector".</a> As a part of our goal to identify and cultivate a community of dbt practitioners in the public (and adjacent) sectors, we also started the dbt Community Slack channel <a href="https://getdbt.slack.com/archives/C05MNU6QB5L/" rel="noopener noreferrer" target="_blank">#industry-public-sector</a>. That experience allowed me to continue to grow my career and find my current role - as well as connect with so many amazing data folks!

## What dbt community leader do you identify with? How are you looking to grow your leadership in the dbt community?

There are many leaders in the dbt community that I admire and identify with – I won’t list them all out because I will invariably miss someone (but… you probably know who you are). Technical prowess is always enviable, but I most admire those who bring the human element to data work: those who aren’t afraid to be their authentic selves, cultivate a practice of empathy and compassion, and are driven by curiosity and a desire to help others. I’ve never set out to be a leader, and I still don’t really consider myself to be a leader – I’m much more comfortable in the role of a librarian. I just want to help people by connecting them to the information and resources that they may need.

## What have you learned from community members? What do you hope others can learn from you?

Pretty much everything I’ve learned about dbt and working in a mature analytics ecosystem I’ve learned from dbt community members. The <a href="https://www.getdbt.com/community/join-the-community/" rel="noopener noreferrer" target="_blank">dbt Community Slack</a> is full of useful information and advice, and has also helped me identify experts about certain topics that I can chat with to learn even more. When I find someone sharing useful information, I usually try to find and follow them on social media so I can see more of their content. If there is one piece of advice I want to share, it is this: don’t be afraid to engage. Ask for help when you need it, but also offer help freely. Engage with the community with the same respect and grace you would offer your friends and coworkers.

## Anything else interesting you want to tell us?

Library Science is so much more than the Dewey Decimal System (seriously, ask a librarian about Dewey for a juicy rant). RDF triples (for knowledge graphs) are queried using SPARQL (pronounced “sparkle”). An antelope can be a document. The correct way to write a date/time is ISO-8601. The oldest known table (of the spreadsheet variety) is from 5,000 years ago – record-keeping predates literature by a significant margin. Zip codes aren’t polygons – they don’t contain an area or have boundaries. Computers don’t always return 0.3 when asked to add 0.1 + 0.2. SQL was the sequel to SQUARE. Before computers, people programmed looms (weaving is binary). What? You asked!! On a more serious note – data teams: start hiring librarians. No, seriously. No degree could have prepared me better for what I do in the data field than my M.S. in Library & Information Science. I promise, you want the skillset & mindset that a librarian will bring to your team.
9 changes: 5 additions & 4 deletions website/docs/community/spotlight/meagan-palmer.md
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socialLinks:
- name: LinkedIn
link: https://www.linkedin.com/in/meaganpalmer/
dateCreated: 2024-07-29
dateCreated: 2024-11-04
hide_table_of_contents: true
communityAward: false
communityAward: true
communityAwardYear: 2024
---

## When did you join the dbt community and in what way has it impacted your career?
Expand All @@ -27,9 +28,9 @@ I was fortunate that Jon Bradley at Nearmap had the vision to engage the then Fi

Being in Australia, I often see replies from <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jeremyyeo/">Jeremy Yeo</a> to people in the dbt Slack. His clarity of communication is impressive.

For growth, I'm hoping that others can benefit from the wide range of experience I have. My newsletter, Analytics Engineering Today on LinkedIn aims to upskill the dbt Community and shed some light on some useful features that might not be well known.
For growth, I'm hoping that others can benefit from the wide range of experience I have. My LinkedIn Newsletter, <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/newsletters/analytics-engineering-today-7210968984693690370/">Analytics Engineering Today</a> aims to upskill the dbt Community and shed some light on some useful features that might not be well known.

I'll be at <a target="_blank" rel="noopener noreferrer" href="https://coalesce.getdbt.com/">Coalesce</a> and am doing some webinars/events later in the year. Come say hi, I love talking dbt and analytics engineering with people.
I was at <a target="_blank" rel="noopener noreferrer" href="https://coalesce.getdbt.com/">Coalesce Online</a>and am doing some webinars/events later in the year. Come say hi, I love talking dbt and analytics engineering with people.

## What have you learned from community members? What do you hope others can learn from you?

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