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Redirect exoplayer.dev pages to media3 on d.android.com
Two pages don't have media3 equivalents, so are redirected to https://developer.android.com/media/media3/exoplayer instead: * https://exoplayer.dev/design-documents.html * https://exoplayer.dev/pros-and-cons.html PiperOrigin-RevId: 621497706 (cherry picked from commit e6e7240)
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--- | ||
title: Ad insertion | ||
permalink: /ad-insertion.html | ||
redirect_to: | ||
- https://developer.android.com/media/media3/exoplayer/ad-insertion | ||
--- | ||
|
||
This documentation may be out-of-date. Please refer to the | ||
[documentation for the latest ExoPlayer release][] on developer.android.com. | ||
{:.info} | ||
|
||
ExoPlayer can be used for both client-side and server-side ad insertion. | ||
|
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## Client-side ad insertion ## | ||
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||
In client-side ad insertion, the player switches between loading media from | ||
different URLs as it transitions between playing content and ads. Information | ||
about ads is loaded separately from the media, such as from an XML [VAST][] or | ||
[VMAP][] ad tag. This can include ad cue positions relative to the start of the | ||
content, the actual ad media URIs and metadata such as whether a given ad is | ||
skippable. | ||
|
||
When using ExoPlayer's `AdsMediaSource` for client-side ad insertion, the player | ||
has information about the ads to be played. This has several benefits: | ||
|
||
* The player can expose metadata and functionality relating to ads via its API. | ||
* [ExoPlayer UI components][] can show markers for ad positions automatically, | ||
and change their behavior depending on whether ad is playing. | ||
* Internally, the player can keep a consistent buffer across transitions between | ||
ads and content. | ||
|
||
In this setup, the player takes care of switching between ads and content, which | ||
means that apps don't need to take care of controlling multiple separate | ||
background/foreground players for ads and content. | ||
|
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When preparing content videos and ad tags for use with client-side ad insertion, | ||
ads should ideally be positioned at synchronization samples (keyframes) in the | ||
content video so that the player can resume content playback seamlessly. | ||
|
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### Declarative ad support ### | ||
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An ad tag URI can be specified when building a `MediaItem`: | ||
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~~~ | ||
MediaItem mediaItem = | ||
new MediaItem.Builder() | ||
.setUri(videoUri) | ||
.setAdsConfiguration( | ||
new MediaItem.AdsConfiguration.Builder(adTagUri).build()) | ||
.build(); | ||
~~~ | ||
{: .language-java} | ||
|
||
To enable player support for media items that specify ad tags, it's necessary to | ||
build and inject a `DefaultMediaSourceFactory` configured with an | ||
`AdsLoader.Provider` and an `AdViewProvider` when creating the player: | ||
|
||
~~~ | ||
MediaSource.Factory mediaSourceFactory = | ||
new DefaultMediaSourceFactory(context) | ||
.setLocalAdInsertionComponents( | ||
adsLoaderProvider, /* adViewProvider= */ playerView); | ||
ExoPlayer player = new ExoPlayer.Builder(context) | ||
.setMediaSourceFactory(mediaSourceFactory) | ||
.build(); | ||
~~~ | ||
{: .language-java} | ||
|
||
Internally, `DefaultMediaSourceFactory` will wrap the content media source in an | ||
`AdsMediaSource`. The `AdsMediaSource` will obtain an `AdsLoader` from the | ||
`AdsLoader.Provider` and use it to insert ads as defined by the media item's ad | ||
tag. | ||
|
||
ExoPlayer's `StyledPlayerView` implements `AdViewProvider`. The IMA extension | ||
provides an easy to use `AdsLoader`, as described below. | ||
|
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### Playlists with ads ### | ||
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||
When playing a [playlist][] with multiple media items, the default behavior is | ||
to request the ad tag and store ad playback state once for each media ID, | ||
content URI and ad tag URI combination. This means that users will see ads for | ||
every media item with ads that has a distinct media ID or content URI, even if | ||
the ad tag URIs match. If a media item is repeated, the user will see the | ||
corresponding ads only once (the ad playback state stores whether ads have been | ||
played, so they are skipped after their first occurrence). | ||
|
||
It's possible to customize this behavior by passing an opaque ads identifier | ||
with which ad playback state for a given media item is linked, based on object | ||
equality. Here is an example where ad playback state is linked to the ad tag | ||
URI only, rather than the combination of the media ID and ad tag URI, by | ||
passing the ad tag URI as the ads identifier. The effect is that ads will load | ||
only once and the user will not see ads on the second item when playing the | ||
playlist from start to finish. | ||
|
||
~~~ | ||
// Build the media items, passing the same ads identifier for both items, | ||
// which means they share ad playback state so ads play only once. | ||
MediaItem firstItem = | ||
new MediaItem.Builder() | ||
.setUri(firstVideoUri) | ||
.setAdsConfiguration( | ||
new MediaItem.AdsConfiguration.Builder(adTagUri) | ||
.setAdsId(adTagUri) | ||
.build()) | ||
.build(); | ||
MediaItem secondItem = | ||
new MediaItem.Builder() | ||
.setUri(secondVideoUri) | ||
.setAdsConfiguration( | ||
new MediaItem.AdsConfiguration.Builder(adTagUri) | ||
.setAdsId(adTagUri) | ||
.build()) | ||
.build(); | ||
player.addMediaItem(firstItem); | ||
player.addMediaItem(secondItem); | ||
~~~ | ||
{: .language-java} | ||
|
||
### IMA extension ### | ||
|
||
The [ExoPlayer IMA extension][] provides `ImaAdsLoader`, making it easy to | ||
integrate client-side ad insertion into your app. It wraps the functionality of | ||
the [client-side IMA SDK][] to support insertion of VAST/VMAP ads. For | ||
instructions on how to use the extension, including how to handle backgrounding | ||
and resuming playback, please see the [README][]. | ||
|
||
The [demo application][] uses the IMA extension, and includes several sample | ||
VAST/VMAP ad tags in the sample list. | ||
|
||
#### UI considerations #### | ||
|
||
`StyledPlayerView` hides its transport controls during playback of ads by | ||
default, but apps can toggle this behavior by calling | ||
`setControllerHideDuringAds`. The IMA SDK will show additional views on top of | ||
the player while an ad is playing (e.g., a 'more info' link and a skip button, | ||
if applicable). | ||
|
||
Since advertisers expect a consistent experience across apps, the IMA SDK does | ||
not allow customization of the views that it shows while an ad is playing. It is | ||
therefore not possible to remove or reposition the skip button, change the | ||
fonts, or make other customizations to the visual appearance of these views. | ||
{:.info} | ||
|
||
The IMA SDK may report whether ads are obscured by application provided views | ||
rendered on top of the player. Apps that need to overlay views that are | ||
essential for controlling playback must register them with the IMA SDK so that | ||
they can be omitted from viewability calculations. When using `StyledPlayerView` | ||
as the `AdViewProvider`, it will automatically register its control overlays. | ||
Apps that use a custom player UI must register overlay views by returning them | ||
from `AdViewProvider.getAdOverlayInfos`. | ||
|
||
For more information about overlay views, see | ||
[Open Measurement in the IMA SDK][]. | ||
|
||
#### Companion ads #### | ||
|
||
Some ad tags contain additional companion ads that can be shown in 'slots' in an | ||
app UI. These slots can be passed via | ||
`ImaAdsLoader.Builder.setCompanionAdSlots(slots)`. For more information see | ||
[Adding Companion Ads][]. | ||
|
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#### Standalone ads #### | ||
|
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The IMA SDK is designed for inserting ads into media content, not for playing | ||
standalone ads by themselves. Hence playback of standalone ads is not supported | ||
by the IMA extension. We recommend using the [Google Mobile Ads SDK][] instead | ||
for this use case. | ||
|
||
### Using a third-party ads SDK ### | ||
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||
If you need to load ads via a third-party ads SDK, it's worth checking whether | ||
it already provides an ExoPlayer integration. If not, implementing a custom | ||
`AdsLoader` that wraps the third-party ads SDK is the recommended approach, | ||
since it provides the benefits of `AdsMediaSource` described above. | ||
`ImaAdsLoader` acts as an example implementation. | ||
|
||
Alternatively, you can use ExoPlayer's [playlist support][] to build a sequence | ||
of ads and content clips: | ||
|
||
~~~ | ||
// A pre-roll ad. | ||
MediaItem preRollAd = MediaItem.fromUri(preRollAdUri); | ||
// The start of the content. | ||
MediaItem contentStart = | ||
new MediaItem.Builder() | ||
.setUri(contentUri) | ||
.setClippingConfiguration( | ||
new ClippingConfiguration.Builder() | ||
.setEndPositionMs(120_000) | ||
.build()) | ||
.build(); | ||
// A mid-roll ad. | ||
MediaItem midRollAd = MediaItem.fromUri(midRollAdUri); | ||
// The rest of the content | ||
MediaItem contentEnd = | ||
new MediaItem.Builder() | ||
.setUri(contentUri) | ||
.setClippingConfiguration( | ||
new ClippingConfiguration.Builder() | ||
.setStartPositionMs(120_000) | ||
.build()) | ||
.build(); | ||
// Build the playlist. | ||
player.addMediaItem(preRollAd); | ||
player.addMediaItem(contentStart); | ||
player.addMediaItem(midRollAd); | ||
player.addMediaItem(contentEnd); | ||
~~~ | ||
{: .language-java} | ||
|
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## Server-side ad insertion ## | ||
|
||
In server-side ad insertion (also called dynamic ad insertion, or DAI), the | ||
media stream contains both ads and content. A DASH manifest may point to both | ||
content and ad segments, possibly in separate periods. For HLS, see the Apple | ||
documentation on [incorporating ads into a playlist][]. | ||
|
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When using server-side ad insertion, the client may need to resolve the media | ||
URL dynamically to get the stitched stream, it may need to display ads overlays | ||
in the UI or it may need to report events to an ads SDK or ad server. | ||
|
||
ExoPlayer's `DefaultMediaSourceFactory` can delegate all these tasks to a | ||
server-side ad insertion `MediaSource` for URIs using the `ssai://` scheme: | ||
|
||
``` | ||
Player player = | ||
new ExoPlayer.Builder(context) | ||
.setMediaSourceFactory( | ||
new DefaultMediaSourceFactory(context) | ||
.setServerSideAdInsertionMediaSourceFactory(ssaiFactory)) | ||
.build(); | ||
``` | ||
|
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### IMA extension ### | ||
|
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The [ExoPlayer IMA extension][] provides `ImaServerSideAdInsertionMediaSource`, | ||
making it easy to integrate with IMA's server-side inserted ad streams in your | ||
app. It wraps the functionality of the [IMA DAI SDK for Android][] and fully | ||
integrates the provided ad metadata into the player. For example, this allows | ||
you to use methods like `Player.isPlayingAd()`, listen to content-ad transitions | ||
and let the player handle ad playback logic like skipping already played ads. | ||
|
||
In order to use this class, you need to set up the | ||
`ImaServerSideAdInsertionMediaSource.AdsLoader` and the | ||
`ImaServerSideAdInsertionMediaSource.Factory` and connect them to the player: | ||
|
||
``` | ||
// MediaSource.Factory to load the actual media stream. | ||
DefaultMediaSourceFactory defaultMediaSourceFactory = | ||
new DefaultMediaSourceFactory(context); | ||
// AdsLoader that can be reused for multiple playbacks. | ||
ImaServerSideAdInsertionMediaSource.AdsLoader adsLoader = | ||
new ImaServerSideAdInsertionMediaSource.AdsLoader.Builder(context, adViewProvider) | ||
.build(); | ||
// MediaSource.Factory to create the ad sources for the current player. | ||
ImaServerSideAdInsertionMediaSource.Factory adsMediaSourceFactory = | ||
new ImaServerSideAdInsertionMediaSource.Factory(adsLoader, defaultMediaSourceFactory); | ||
// Configure DefaultMediaSourceFactory to create both IMA DAI sources and | ||
// regular media sources. If you just play IMA DAI streams, you can also use | ||
// adsMediaSourceFactory directly. | ||
defaultMediaSourceFactory.setServerSideAdInsertionMediaSourceFactory(adsMediaSourceFactory); | ||
// Set the MediaSource.Factory on the Player. | ||
Player player = | ||
new ExoPlayer.Builder(context) | ||
.setMediaSourceFactory(defaultMediaSourceFactory) | ||
.build(); | ||
// Set the player on the AdsLoader | ||
adsLoader.setPlayer(player); | ||
``` | ||
|
||
Load your IMA asset key, or content source id and video id, by building an URL | ||
with `ImaServerSideAdInsertionUriBuilder`: | ||
|
||
``` | ||
Uri ssaiUri = | ||
new ImaServerSideAdInsertionUriBuilder() | ||
.setAssetKey(assetKey) | ||
.setFormat(C.TYPE_HLS) | ||
.build(); | ||
player.setMediaItem(MediaItem.fromUri(ssaiUri)); | ||
``` | ||
|
||
Finally, release your ads loader once it's no longer used: | ||
``` | ||
adsLoader.release(); | ||
``` | ||
|
||
Currently only a single IMA server-side ad insertion stream is supported in the | ||
same playlist. You can combine the stream with other media but not with another | ||
IMA server-side ad insertion stream. | ||
{:.info} | ||
|
||
#### UI considerations #### | ||
|
||
The same [UI considerations as for client-side ad insertion][] apply to | ||
server-side ad insertion too. | ||
|
||
#### Companion ads #### | ||
|
||
Some ad tags contain additional companion ads that can be shown in 'slots' in an | ||
app UI. These slots can be passed via | ||
`ImaServerSideAdInsertionMediaSource.AdsLoader.Builder.setCompanionAdSlots(slots)`. | ||
For more information see [Adding Companion Ads][]. | ||
|
||
### Using a third-party ads SDK ### | ||
|
||
If you need to load ads via a third-party ads SDK, it’s worth checking whether | ||
it already provides an ExoPlayer integration. If not, it's recommended to | ||
provide a custom `MediaSource` that accepts URIs with the `ssai://` scheme | ||
similar to `ImaServerSideAdInsertionMediaSource`. | ||
|
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The actual logic of creating the ad structure can be delegated to the general | ||
purpose `ServerSideAdInsertionMediaSource`, which wraps a stream `MediaSource` | ||
and allows the user to set and update the `AdPlaybackState` representing the ad | ||
metadata. | ||
|
||
Often, server-side inserted ad streams contain timed events to notify the player | ||
about ad metadata. Please see [supported formats][] for information on what | ||
timed metadata formats are supported by ExoPlayer. Custom ads SDK `MediaSource` | ||
implementations can listen for timed metadata events from the player via | ||
`Player.Listener.onMetadata`. | ||
|
||
[documentation for the latest ExoPlayer release]: https://developer.android.com/guide/topics/media/exoplayer/ad-insertion | ||
[VAST]: https://www.iab.com/wp-content/uploads/2015/06/VASTv3_0.pdf | ||
[VMAP]: https://www.iab.com/guidelines/digital-video-multiple-ad-playlist-vmap-1-0-1/ | ||
[ExoPlayer UI components]: {{ site.baseurl }}/ui-components.html | ||
[ExoPlayer IMA extension]: https://github.com/google/ExoPlayer/tree/release-v2/extensions/ima | ||
[client-side IMA SDK]: https://developers.google.com/interactive-media-ads/docs/sdks/android | ||
[README]: https://github.com/google/ExoPlayer/tree/release-v2/extensions/ima | ||
[demo application]: {{ site.baseurl }}/demo-application.html | ||
[Open Measurement in the IMA SDK]: https://developers.google.com/interactive-media-ads/docs/sdks/android/omsdk | ||
[Adding Companion Ads]: https://developers.google.com/interactive-media-ads/docs/sdks/android/companions | ||
[playlist]: {{ site.baseurl }}/playlists.html | ||
[playlist support]: {{ site.baseurl }}/playlists.html | ||
[incorporating ads into a playlist]: https://developer.apple.com/documentation/http_live_streaming/example_playlists_for_http_live_streaming/incorporating_ads_into_a_playlist | ||
[supported formats]: {{ site.baseurl }}/supported-formats.html | ||
[Google Mobile Ads SDK]: https://developers.google.com/admob/android/quick-start | ||
[IMA DAI SDK for Android]: https://developers.google.com/interactive-media-ads/docs/sdks/android/dai | ||
[UI considerations as for client-side ad insertion]: #ui-considerations |
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