This analysis is an optional Capstone project from the Google Data Analytics Professional Certificate on Coursera.
Bellabeat is a high-tech manufacturer of beautifully-designed health-focused smart products for women since 2013. Inspiring and empowering women with knowledge about their own health and habits, Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company for females.
The co-founder and Chief Creative Officer, Urška Sršen is confident that an analysis of non-Bellebeat consumer data (ie. FitBit fitness tracker usage data) would reveal more opportunities for growth.
Analyze FitBit Fitness Tracker App data to gain insights into how consumers are using the FitBit app and discover trends and insights for Bellabeat marketing team.
- What are the trends identified?
- How could these trends apply to Bellabeat customers?
- How could these trends help influence Bellabeat marketing strategy?
Python for Data Cleaning, Data Transformation, Data Visualisation and Data Analysis
The data set is publicly available on Kaggle.