When we see that our actions are reflected in improvements towards carbon neutrality, it makes us feel that it is under our control, and motivates us to keep on improving.

Baby steps, user can start from inexpensive and easy improvements and gradually build trust to new technologies and ideas.

Goal: change users behavior to try new things, build confidence to try new options/technologies and build sense of responsibility for their emissions.

Means: Experimentation framework, closed feedback loop:

• measure
• visualize
• advice => user makes change
• measure over time
• visualize change