This case study is the capstone project of the Google Data Analytics Professional Certificate. In this case study, we will perform data analysis for a fictional bike-share company to help them attract more riders.
Our objective for this analysis is to draw insights from the available data that demonstrates how annual members and casual riders use Cyclistic bikes differently in the last 12 months. Additionally, we have to provide a summary of our analysis with supporting visualizations and three recommendations based on our analysis.
We will use Cyclistic’s historical trip data to analyze and identify trends. The data is available here. The data has been made available by Motivate International Inc. under this license. The data does not contain any personal or identifiable information. This is public data that we can use to explore how different customer types are using Cyclistic bikes.
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