deploy: f056e62

playbook/adoption.html

@@ -100,10 +100,10 @@ <h1>Track 5. Adoption & Value</h1>
       <h2 id="adoption">Adoption in the Real World</h2>
       <p>As noted above, all the previous tracks discussed will help establish the level and drivers of demand for the standards-based use case. It is important to leverage the champions and community to communicate the value demonstrated during pilots. Pilot successes contribute to the following factors that spur adoption:</p>
       <ul>
-        <li>Real-world pilots of the new standards-based solutions which demonstrate real-world value (e.g., increased benefits and speed, decreased costs and burden).</li>
-        <li>Customers (e.g., patients, providers, payers, researchers, and others) that foster demand for standards-based solutions.</li>
-        <li>Government regulations and rules changes that require standards-based solutions.</li>
-        <li>Vendors seeking competitive advantage implement standards.</li>
+        <li>Real-world pilots of the new standards-based solutions demonstrate real-world value (e.g., increased benefits and speed, decreased costs and burden).</li>
+        <li>Customers (e.g., patients, providers, payers, researchers, and others) increasingly demand standards-based solutions.</li>
+        <li>Government regulations and rules changes increasingly require standards-based solutions.</li>
+        <li>Vendors will seek competitive advantage through implementing standards.</li>
       </ul>
       <p>While it is important to maximize these adoption drivers, a subset of these drivers can be sufficient to spur the adoption of new standards and interoperable solutions.</p>
       <p>A simplified illustration of the above market forces and others is shown below. Push forces result from stakeholders requiring the use of new standards. Pull forces result from stakeholders requesting products that benefit from standards-based solutions. A specialty-specific version of this graphic could be created for specialty Communities. See also the stakeholder-specific <a href="community.html#growth">Value Propositions</a> on the community Building page.</p>