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Customer Segmentation is one of crucial analysis for business Marketing Strategy. In this dataset, from a raw customer purchasing history, use Python to clean, explore and prepare for further analysis. I applied 2 different approaches of Customer Segmentation: traditional and RFM.

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README.md		README.md
SprocketCentral_Customer_Segmentation_RFMAnalysis_Viz.pdf		SprocketCentral_Customer_Segmentation_RFMAnalysis_Viz.pdf
SprocketCentral_EDA.ipynb		SprocketCentral_EDA.ipynb
new_customer_data_analysis.ipynb		new_customer_data_analysis.ipynb

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Customer-Segmentation-RFM-Analysis

Traditional Customer Segmentation without applying ML: https://public.tableau.com/app/profile/nguyen.thu.nhat.thao/viz/CustomerSegmentation_16819194105270/Dashboard1

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Customer Segmentation is one of crucial analysis for business Marketing Strategy. In this dataset, from a raw customer purchasing history, use Python to clean, explore and prepare for further analysis. I applied 2 different approaches of Customer Segmentation: traditional and RFM.

python exploratory-data-analysis data-visualization data-analysis powerbi cleaning-data

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