- What if Timbaland produced Stromae for Kompakt records?
- What if Taylor Swift & Theo Parrish fraternized to transcend the pedestrian screeching that beleaguers her pop balladry?
- What if Kanye indulged in tranquil, free-floating chorales?
- What if Flying Lotus teamed up with Tujiko Noriko to rescript pirouetting, melodic Zouglou.
These reviews are a creative writing experiment that (re)imagines an alternative musical cosmos where dissimilar musical expressions intermingle, unshackled by time, geography and class.
First-class criticism allows the reader to escape flatland, putting her in the front-row or inside the recording booth. But as a critic and writer:
- How do you reflect the spirit of the music?
- How do you avoid descriptive repetition?
- How do you keep 💩 fresh?
As a label manager Ruoho Ruotsi wrote copy for artist profiles, featured releases, promo reviews, tweets, onesheets, blog posts & online commentary, amassing a prodigious collection of musical phrases, idiomatic expressions and colourful constructions.
These reviews are fashioned using Ruoho's probabilistic context-free grammar, RiTa and "hottt" artist charts pulled down from The Echo Nest.
As a regular reader of the Oxford American, Pitchfork, Boomkat, The Fader & The Wire, Ruoho hopes these reviews will dislodge writer's block, suggest new musical vistas, artist collaborations & even garner a few chuckles.
For connoisseurs & entertainment purposes only.
© 2014-2018 iroro orife.