Project for customer management in the Marketing Analytics Department of a large retail bank. The aim of this project is to know which marketing activity effectively retains customers. We have information about individual customer profitability (CLV) and a survey was conducted as well. A research model explaining/predicting individual customer p…
linear-regression
spss
banking
regression-models
clv
spss-statistics
cltv
multilinear-regression
marketing-analytics
multiple-linear-regression
customermanagement
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Updated
Jan 29, 2021