marketing-mix
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Applied paper using VAR and VEC models on the Nielsen cookies dataset. This was the final assignment for the Advanced Econometrics course at the São Paulo School of Economics, Getulio Vargas Foundation, with a focus on time series analysis.
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Sep 29, 2024 - R
This repo is based on the Beyond the Bean Case study, and it was the final project for MKT4330: Marketing Analysis. We want to ensure that the launch of the board game café Beyond the Bean happens successfully in one year by designing an effective marketing plan that includes SWOT analysis, the right target market, product pricing, promotion pla…
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Apr 23, 2021
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