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Jen-uis / Customer-Segmentation-Analysis

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This repository contains project materials for the Spring 2024 STAT 208 class, specifically for Team 8. All materials are the property of Team 8, University of California, Riverside, A. Gary Anderson School of Management. Thank you for viewing our repository.

numpy jupyter-notebook python-3 scikitlearn-machine-learning team-project business-analytics customer-segmentation marketing-analytics university-of-california-riverside sklearn-library data-analysis-python pandas-python matplotlib-pyplot seaborn-plots customer-segmentation-analysis project-repository marketingdata
  • Updated Jun 14, 2024
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Madiba-Tessi / -CodeX-India-Market-Penetration-and-Consumer-Insights-Analysis-

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"Comprehensive analysis of CodeX's entry into the Indian energy drink market, focusing on consumer demographics, brand perception, competitive positioning, and marketing channel effectiveness. The project provides actionable insights to enhance market penetration, optimize brand strategy, and drive product development."

survey-analysis marketresearch marketingdata consumergoods
  • Updated Sep 18, 2024

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