Syracuse University, Masters of Applied Data Science - MAR 653 Marketing Analytics

Dimension Reduction in R

I use R to analyze survey data to position popular consumer electronics brands using Principal Component Analysis, uncovering key perceptual attributes and providing insights for targeted marketing strategies.

This repo contains project(s) from the Marketing Analytics course.

I use MS Excel to position household blenders in the market based on customer perceptions using a perceptual map, which also helps indicate gaps and potential opportunities in the market to launch a new household blender brand.

Análise de Correspondência Simples da distribuição de EPI's nos estados brasileiros pelo Ministério da Saúde.

Exploration of USC Sustainability initiatives and current trends in energy use to work toward carbon neutrality. This project includes data cleaning, exploration, analysis and recommendations to support the University's objectives and movement toward a greener campus.