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predictive-marketing-analytics

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hemantdpatil / Predictive-Marketing-Analytics

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Assessed brand loyalty patterns and price elasticity metrics to provide insights for brand’s market growth. Recommended strategies for the top 3 brands based on competitor analysis, customer profiling and customer retention through RFM analysis and multinomial logit.

customer-retention insights sas rfm-analysis price-elasticity-metrics predictive-marketing-analytics competitor-analysis recommended-strategies
  • Updated Apr 12, 2018
  • SAS

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