The project dives into transaction records of an online retail business to uncover hidden relationships between products. The overall goal is a data-driven approach to enhance the customer shopping experience, improve loyalty, boost profitability, tailor marketing strategies, and optimize inventory management via strategic business decisions.
machine-learning data-engineering data-analysis market-data data-mining-algorithms kmeans-clustering apriori-algorithm market-basket-analysis sequential-pattern-mining association-rule-mining data-driven-decisions fp-growth-algorithm eclat-algorithm lift-analysis support-and-confidence-analysis
-
Updated
Oct 29, 2024 - Jupyter Notebook