What is LEO CDP framework?

LEO CDP is a free Customer Data Platform (CDP) framework designed to help businesses centralize, unify, and manage their customer data from various sources. This allows for a holistic understanding of customers, leading to enhanced marketing and personalization. The framework provides the building blocks for developers to customize their CDP according to specific business needs.

Core ideas

The philosophy of Dataism => USPA as Big Data framework => LEO CDP framework

Core features

1. Data collection and unification : LEO CDP framework allows businesses to collect customer data from various sources, such as websites, mobile apps, and offline interactions. It then unifies this data into a single customer profile, which can include demographic information, behavioral data, and more.
2. Segmentation and audience creation : LEO CDP framework provides UI tools for businesses to segment their customer data and create custom audiences based on criteria such as lead scoring, CLV scoring, customer behavior, demographics, or preferences.
3. Personalization and targeting : With LEO CDP framework, businesses can use customer data to personalize and target their marketing efforts, such as by sending targeted email campaigns or displaying personalized website content.
4. Analytics and reporting : LEO CDP framework provides real-time analytics and reporting capabilities, allowing businesses to measure the effectiveness of their marketing efforts and gain insights into customer behavior.
5. Integration with other systems : LEO CDP framework can integrate with other systems such as CRM, marketing automation, email marketing service and advertising platforms to create a seamless and holistic view of customer data across the organization.

LEO CDP framework data flow

Why is LEO CDP framework ?

1. It allows businesses to unify customer data from various sources such as websites, mobile apps, and offline interactions into a single customer profile. This can help businesses better understand their customers and provide a more consistent experience across channels.
2. It offers ease of use: LEO CDP framework has a user-friendly interface and can be easily integrated with other marketing technologies. This makes it easy for businesses to use and implement without requiring extensive technical knowledge.
3. LEO CDP framework is the on-premises software solution, so you can deploy in your private cloud servers or even your PC
4. You can custom and build your own Customer Data Platform (CDP) for your digital business and digital transformation

System Demo

• Login URL: https://dcdp.bigdatavietnam.org
• Username: demo
• Password: 123456

Documents

• Document bằng tiếng Việt
• Customer Data Platforms - The Ultimate Handbook 2023
• Data Model and Customer Journey Map Sample
• Core Functions for Analytics CDP
• Data strategy with LEO CDP framework

Technology Architecture

System Overview

• https://docs.google.com/document/d/15tqxA9uMOi5uyIIAr4bq_sZpBWEkGWw17e3fVNap9Uw/edit?usp=sharing

Software Requirements

1. Linux Ubuntu Server 22 LTS
2. Redis 6
3. Amazon Java 11 Corretto
4. Python 3.10
5. ArangoDB 3.11 (Community Edition / Enterprise Edition / Cloud Oasis)
6. Jupyter Notebook / Google Colab for advanced data analytics and machine learning services
7. Apache Airflow for ETL job scheduling and data connector
8. Prometheus 2 for System Monitoring
9. Grafana 8 for System Monitoring

Proposal solutions for digital marketing services / data activation services

1. Mailchimp / Brevo for Email Marketing
2. OneSignal / SendPulse / Firebase Cloud Messaging for push notification
3. Facebook for Business Marketing
4. Google Ads for Search Engine Marketing
5. Zalo Cloud for marketing (if you want to run marketing automation in Vietnam)
6. Blogger API and YouTube API for SEO
7. Google BigQuery to analyse Big Data in the Cloud

Proposal cloud server vendors

1. Google Cloud
2. VNG Cloud
3. AWS Cloud
4. Any your own cloud server !

How to install

Please check this LEO CDP framework Installation Guide

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Author and copyright owner

Trieu Nguyen (Thomas)

Software license

• Free to develop and use in your own servers
• Just respect my work
• You can develop and use your own brand CDP (white label CDP solution)

Community Support

• This is the beta software, so if you get any bug or issue in operation, just send me a message: trieu@leocdp.com
• Please join this group to learn more about big data and CDP: BigdataVietnam.org Community

Documents

• Video tutorials are still under development
• YouTube playlist for training
• More information will be updated at LEO CDP framework Blog

Bằng chứng về bản quyền mô hình và phát minh LEO CDP framework

• Đây là bằng chứng ý tưởng cho LEO CDP đã có từ 2014 Link ý tưởng
• USPA framework cho code CDP đã được phát triển từ tháng 10 năm 2019 Link video
• Digital Transformation #15: Data-driven Marketing – Tận dụng dữ liệu để tối ưu tiếp thị