brand essence calibrator is an interactive web tool that helps define and visualize brand personality across five key dimensions. it allows users to compare their brand positioning with well-known companies and provides suggestions for tone of voice and visual style.
- interactive sliders for five personality axes
- preset buttons for quick comparison with famous brands
- real-time updates of personality traits, tone of voice, and look & feel
go to https://weareunderdesign.github.io/brandkit/
- move the sliders to position your brand along each personality axis
- view the resulting personality traits, suggested tone of voice, and look & feel
- use preset buttons to compare with well-known brands
- clone the repository
- open
index.htmlin a web browser
no additional setup is required as the tool uses cdn-hosted tailwind css.
modify the personalityaxes and companypresets objects in the script to adjust the axes or add/remove company presets.