brave · lukaslevert · Dec 7, 2023 · Dec 6, 2023 · Dec 6, 2023 · Dec 7, 2023
diff --git a/docs/account-management/billing.md b/docs/account-management/billing.md
@@ -3,18 +3,29 @@ sidebar_position: 1
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 # Billing
-By default, all ad campaigns globally will be billed in USD. 
+Brave Ads are available to be purchased via various different pricing models. Brave Ads are available to be purchased via various different pricing models. By default, all ad campaigns globally will be billed in USD, however, other options are available.
 
-## By invoice
+|   |   |
+|---|---|
+|**Pricing model**|**Billable event (if applicable)**|
+|**Flat**|A flat rate, also referred to as a fixed rate, refers to a static fee regardless of delivery or performance. Flat rates are currently only used for New tab takeovers.|
+|**CPM**|Refers to a cost-per-thousand impressions, whereby the advertiser is billed a fixed price for each thousand impressions delivered by their campaign.|
+|**CPC**|Refers to a cost-per-click, whereby the advertiser is billed based on a fixed price for each individual click delivered by their campaign.|
+|**CPSV**|Refers to a cost-per-site-visit, whereby the advertiser is billed based on a fixed price for each individual site visit delivered by their campaign. See the [campaign reporting metrics](https://ads-help.brave.com/campaign-performance/reporting) section for the full definition of Brave’s site visit metric.|
+
+The pricing model is determined at the ad set level of the campaign and cannot be changed partway through a flight. In order to switch an ad set to a new pricing model, the original ad set must be paused, and a new one with the revised pricing model must be created. The original ad set will be billed according to the original pricing.
+
+
+## Paying an invoice
 By default, invoices for managed campaigns are sent at the end of the monthly billing cycle for the calendar month. Payment is due within 30 days of receipt of the invoice. Brave may, at our discretion, require pre-payment for advertisers and campaigns prior to the launch of their campaign 
 
-## By credit card
+## Paying with a credit card
 Both Managed Service and self-directed Brave Ads Manager campaigns can be paid by credit card via Stripe. 
 
 - If buying via Managed Service, simply let your account manager know you’d like to pay via credit card.
 - If buying via Brave Ads Manager, you will be asked to pre-pay for your campaign by “topping-up” your account via Stripe.
 
-## By cryptocurrency
+## Paying with cryptocurrency
 Both Managed Service and self-directed Brave Ads Manager campaigns can be paid by credit card via Radom.
 
 - If buying ads via Managed Service, simply let your account manager know you’d like to pay via cryptocurrency. Please note that we currently accept Basic Attention Token (BAT), USD Coin (USDC), and Tether USD (USDT) on the Ethereum blockchain.
@@ -25,4 +36,4 @@ For New Tab Takeovers, advertisers that cancel within seven days of the campaign
 
 If working with our accounts and sales team, you can cancel your Search, Notifications, or Newsfeed ads campaigns at any time and will only be invoiced for the amounts spent up until the campaign was paused. 
 
-If you prepaid your campaign via our self-service option and wish to cancel your campaign early, please note that you’ll need to request a refund for any remaining funds by sending an email to [adops@brave.com](mailto:adops@brave.com)
+If you prepaid your campaign via our self-service option and wish to cancel your campaign early, please note that you’ll need to request a refund for any remaining balance by sending an email to [adops@brave.com](mailto:adops@brave.com).
diff --git a/docs/campaign-performance/reporting.md b/docs/campaign-performance/reporting.md
@@ -1,7 +1,7 @@
 ---
 sidebar_position: 2
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-# Reporting in a privacy-first environment
+# Reporting
 Brave Ads is built from the ground up to support the highest privacy standards. By default, the Brave browser blocks third-party tracking including Google Analytics, Adobe Analytics, and other third-party reporting and measurement vendors. While Brave Ads respects (and does not collect) user data, it also gives advertisers useful, granular reporting on campaign performance data in a simple, easy-to-read dashboard. It also enables marketers to see campaign performance using their own reporting systems.
 
 ## Is my reporting blocked?
@@ -22,7 +22,7 @@ Whether your campaign is purchased via Managed Service or Self-Service, all adve
 | Impression       | Counted when an ad is displayed on screen for a minimum of one second.                          | X                  | X                | X            | X                |  
 | Click            | Counted when a user clicks on the ad. Does not include clicks to dismiss.                       | X                  | X                | X            | X                |
 | Dismissed         | Counted when a user clicks the “close” or “x” button to make an ad go away.                     |                    |                  | X            | X                |
-| 10-Second visit   | Counted when a user spends at least ten seconds with the landing page in view in their browser. | X                  |                  | X            | X                |
+| Site visit  | A site visit will be counted if the user clicks an ad and spends at least 10 seconds on the advertiser's website, with the website open in an active browser tab. The 10 seconds must be spent on the site after arriving by clicking the ad link, and the tab must remain open and active the entire time for the visit to count. | X                  |                  | X            | X                |
 | Upvote & downvote | Counted when a user either upvotes or downvotes an ad in their ad history.                      |                    |                  |              | X                |  
 | Conversion       | Counted when a user reaches a designated conversion landing page. Exported CSV reports will display click-through and view-through attributed-conversions separately.                              | X                  |                  | X            | X                |
 

diff --git a/docs/campaign-performance/status.md b/docs/campaign-performance/status.md
@@ -0,0 +1,30 @@
+---
+sidebar_position: 3
+---
+
+# Status indicators
+
+All campaigns and ads in Brave Ads Manager will display an indicator in the “status” column within to identify their current state. Ads will only deliver when both the campaign and at least one ad are in the "active" state.
+## Campaign states
+
+|   |   |
+|---|---|
+|**State**|**Description**|
+|**Draft**|The campaign is being set up and will not be active until submitted to the Brave team. Drafts can be returned-to at a later time, or deleted.|
+|**Under review**|The campaign is in Brave’s review queue, where it will be reviewed by a member of our team before delivery can begin.|
+|**Active**|The campaign is ready to start delivering ads when it is within its scheduled run dates.|
+|**Paused**|The campaign is paused and not delivering ads, but it remains within its scheduled run dates and has remaining budget to spend and is thus eligible to be reactivated.|
+|**Daycomplete**|The campaign has spent its daily budget and is paused until the following day. Daily budgets are set automatically based on the campaign’s total budget to help pace delivery through the full flight of the campaign.|
+|**Completed**|The campaign has either reached its scheduled end date or exhausted its budget, and is no longer delivering ads.|
+|Suspended|The campaign has been paused by a member of Brave’s team either for violating terms of service, invoice delinquency, or other administrative reasons. To resolve the suspension, it may be required to edit and resubmit the campaign, or you may need to contact our support team: selfserve@brave.com|
+********
+## Ad states
+
+|   |   |
+|---|---|
+|**State**|**Description**|
+|**Draft**|The ad is being set up and will not be active until submitted to the Brave team. Drafts can be returned-to at a later time, or deleted.|
+|**Under review**|The ad is in Brave’s review queue, where it will be reviewed by a member of our team before it is eligible to be served.|
+|**Active**|The ad is eligible to be served by the campaign, if the campaign itself is also active.|
+|**Paused**|The ad is paused and not being served. It can be unpaused to resume delivery.|
+|**Suspended**|The ad has been paused by a member of Brave’s team either for violating terms of service, invoice delinquency, or other administrative reasons. To resolve the suspension, it may be required to edit and resubmit the ad, or you may need to contact our support team: selfserve@brave.com|
diff --git a/docs/campaign-performance/targeting.md b/docs/campaign-performance/targeting.md
@@ -2,7 +2,7 @@
 sidebar_position: 1
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-# Audience targeting in a privacy-first environment
+# Ad targeting
 Brave has pioneered a new breed of privacy-respecting targeting that is matched directly on the user’s device (aka “client-side”), without any personal data phoning home to Brave’s servers.  To achieve targeting at scale in a privacy-respecting capacity, Brave Ads uses on-device machine learning to anonymously match users to relevant ads. The system is built by leading privacy engineers with a range of cryptographic technologies that ensure that no personally-identifiable data ever leaves the user’s device. Contrary to other major ad tech providers who suck up as much personal data as they can, Brave only ever sees anonymous data.
 
 Each of Brave’s ad units has a unique approach to achieve varying levels of ad relevance with the end user: